Count characters for eBay, Etsy and Amazon at once, see where each one cuts off and fix the title. Your text never leaves this device.
Checked in your browser. Nothing is uploaded, and nothing is saved unless you tick the box.
Your title appears here, with anything over the limit marked.
eBay gives a length. The pages we could read state no other title rule, so the other checks here are our own tips.
Limit, 80 characters. "Write a clear and concise title with correct spelling and no more than 80 characters" eBay US help, eBay UK help
Checked 21 October 2026
Your title appears here, with anything over the limit marked.
Etsy also says search engines such as Google show only the first 50 to 60 characters of a title, so put the key words first.
Limit, 140 characters. "A listing's title can be up to 140 characters long." Etsy: How to Create a Listing
Checked 21 October 2026
Your title appears here, with anything over the limit marked.
Amazon sets the strictest rules of the marketplaces we could confirm. Item highlights add 125 more characters for extra detail.
Limit, 75 characters. "Titles must not exceed 75 characters, including spaces." Amazon Seller Central (US), Amazon Seller Central (UK)
Checked 21 October 2026
Your title appears here, with anything over the limit marked.
The TikTok Shop page we read sets rules for titles but states no character limit, so none is shown.
Checked 21 October 2026
Your title appears here, with anything over the limit marked.
The TikTok Shop page we read sets rules for titles but states no character limit, so none is shown.
Checked 21 October 2026
Your title appears here, with anything over the limit marked.
Type the limit from your seller dashboard. This is your number, not an official rule. We could not confirm a title limit for Shopify, Poshmark, Mercari, Depop, Vinted, Walmart Marketplace, Facebook Marketplace or Whatnot from their own pages, so use this row for them.
Everything in this table is taken from the marketplace's own help pages, linked in each row, last checked 21 October 2026. A rule is something the marketplace requires. Advice is something it recommends.
| Marketplace | Title length | What it says about the rest |
|---|---|---|
| eBay (US and UK) | 80 characters | Nothing else stated on the pages we could read. |
| Etsy | 140 characters |
|
| Amazon (US and UK) | 75 characters |
|
| TikTok Shop US | No limit stated |
|
| TikTok Shop UK | No limit stated |
|
Not in the table: Shopify, Poshmark, Mercari, Depop, Vinted, Walmart Marketplace, Facebook Marketplace, Whatnot. We could not confirm a title limit for these from their own pages, so the checker shows none. Use the Custom row with the limit from your seller dashboard.
Put the most important words first. Say what the item is before anything else, then the details that decide whether it is the right one: brand, size, colour, material, pack size. Buyers skim, and a search result often cuts a long title short.
Write for a person first. A title that reads naturally ranks no worse than a string of keywords, and it earns more clicks. Say each thing once. A word repeated three times adds nothing and uses up space.
Leave out what has its own field. Price, shipping, postage, shop name and offers belong in the price and delivery boxes. They go out of date, and several marketplaces ask you to leave them out.
Keep it plain. Normal capitals, standard letters and numbers, and a comma or hyphen only where it helps. Emoji, stars and shouting in capitals look like clutter and some marketplaces do not allow them.
Use the room you have, but not all of it for the sake of it. A shorter title that is accurate and clear beats a full one padded with filler.
The checker counts what you see on screen. One letter, digit, space or punctuation mark is one character, an accented letter is one, and an emoji, a flag or a skin tone emoji is one. This follows the Unicode standard for a user-perceived character, and your browser does the counting.
No marketplace explains whether it counts this way, by Unicode code points or by the older UTF-16 units that count some emoji as two. For ordinary titles made of letters, numbers and spaces every method gives the same answer. If your title is full of emoji or rare symbols, treat the count as a guide and keep a few characters in hand.
Spaces count. Amazon says so in its own rule, and the checker counts spaces on every marketplace.
Your titles are checked inside this page, on your device. They are not uploaded, stored on a server or sent anywhere.
If you tick "Remember my text on this device", the text is saved in your browser so it is there next time. Untick it, or press Clear, and it is deleted. By default nothing is saved.
eBay says to write a clear title with correct spelling and no more than 80 characters, on both eBay US and eBay UK. The checker shows eBay as over the limit from the 81st character and highlights what would be cut.
Etsy allows up to 140 characters. Etsy also suggests fewer than 15 words, no repeated words, no opinion words such as "perfect", and no price or shipping details in the title. It adds that search engines such as Google show only the first 50 to 60 characters, so the key words should come first.
Amazon Seller Central now says titles must not exceed 75 characters, including spaces, for most product types. It also bans promotional phrases such as "free shipping", the characters ! $ ? _ { } ^ and two others, and any word used more than twice, apart from prepositions, articles and conjunctions. Details that no longer fit can go in the Item highlights field, which adds 125 characters.
We could not confirm a title limit for these from the marketplaces' own pages, so the checker does not show one for them. Forum posts and third-party guides often quote numbers, and they go out of date. Use the Your own limit row: type the limit shown in your seller dashboard and the checker counts against it, clearly marked as your number.
It counts what you see: an accented letter is one character and an emoji is one character. Marketplaces do not say whether they count this way or by code units, which can count an emoji as two. For plain titles the answer is the same everywhere. If you use emoji, keep a few characters spare.
Only what a marketplace states on its own help page is shown as that marketplace's rule, with a link to the page. Everything else is labelled as a tip from us. For example, eBay's pages we could read give a length but no ban on capitals, so capitals on eBay show as a tip, not a rule.
Yes. Put one title on each line. The checker lists them with a coloured dot for the worst result, and you click a line to see its full check. Trim to limit, fix spacing and the case buttons apply to every line at once.
No. The checking runs in your browser. Nothing is uploaded, and nothing is saved unless you tick the box to remember your text, which keeps it in your own browser until you press Clear.